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Automotive

Sell more window tint by playing the odds in your favor

Sell more window tint by playing the odds in your favor - Flexfilm

Let’s shuffle your film lineup onto the felt and run the Las Vegas odds—because the number of options you show a customer directly affects the likelihood you’ll close on the film that makes you the most money.

1 · What Happens in Vegas … Shows Up in Your Sales Numbers

Casinos live on mathematical edges; your tint menu does too. Add more choices and you dilute the chance of selling your profit hero.

# of Films You Present Odds of Selling Any One Film Odds of Selling Your “Hero” Film
4 options 25 % 25 %
3 options 33 % 33 %
2 options 50 % 50 %
1 option 100 % 100 %

2 · Two Questions to Clarify Your Lineup

  1. What do I want to install all day, every day?
  2. Why am I offering anything that drags me farther from that goal?

Most installers answer #1 with “my top ceramic film”—it earns the strongest margin, keeps cabins coolest, and generates the happiest customers. Yet many shops still pad their menus with options they don’t love installing.

3 · Trim the Menu, Tilt the Odds

  • Cut from four films to two — pair a premium ceramic with a mid-tier carbon to jump straight from 25 % to 50 % ceramic odds.
  • Lead with value, not price — present ceramic first; let the buyer request a downgrade rather than volunteering it.
  • Use good-better-best sparingly — if you insist on three tiers, keep “better” close enough in price to nudge buyers upward.

4 · The 100 % Strategy — Sell One Film

Plenty of high-volume shops run on a single ceramic line. Benefits:

  • Sales pitch becomes one sentence.
  • Inventory headaches disappear.
  • Every customer leaves with flagship performance—powerful word-of-mouth.

You may lose ultra-budget shoppers, but they rarely create repeat business anyway.

Bottom Line

Every film you stock is a bet. Decide which one you’d install on every car if you could, then make it the easiest option to buy. Need help streamlining your lineup? Talk to our team and discover the two—or one—films that boost margin and customer satisfaction.

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How to sell more window tint using emotion - Flexfilm

How to sell more window tint using emotion

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