Privacy policy

Privacy Policy

Last Updated: 9/23/2024

At Flexfilm ("we," "us," or "our"), we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy describes how flexfilmstore.com (the “Site”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.”

Device Information

• Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

• Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

• Disclosure for a business purpose: Shared with third-party service providers, including Shopify, Google, and Facebook, which assist with site functionality, advertising, and analytics.

  • Google Tag Manager and Google Analytics 4: These tools are used to analyze traffic and usage patterns on the Site. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

  • PostPilot Pixel: We use PostPilot Pixel and Sitematch to match physical addresses to website visitors, allowing us to improve direct mail marketing. For more information, please refer to PostPilot’s Privacy Policy.

Order Information

• Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

• Purpose of collection: To provide products or services to you, fulfill our contract, process your payment, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen for potential fraud, and provide information or advertising relating to our products or services.

• Source of collection: Collected from you.

• Disclosure for a business purpose: Shared with Shopify, Google, Facebook, and Amazon.

  • Google Ads Conversion Tracking and Remarketing: We use Google Ads to deliver targeted advertisements and track conversions. For more information on how Google collects and processes data, please visit the Google Privacy Policy.

  • Google Ads Conversion API and Customer Match: We use these services to send conversion events, including email address, name, phone number, and consent data. You can read more in the Google Privacy Policy.

  • Klaviyo Pixel and Event Tracking: We use Klaviyo’s tracking tools to understand how users interact with our Site and to improve email marketing. For more information, visit Klaviyo’s Privacy Policy.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at sales@flexfilmplus.com to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill contracts with you. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws, respond to subpoenas, or protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications.

• Google Analytics: We use Google Analytics to understand how customers use the Site. For more information on how Google uses your data, visit Google’s Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-out.

• Facebook Ads (Meta Pixel): We use Meta Pixel to track user interactions and improve the effectiveness of our ads. Meta Pixel allows us to measure ad performance and track conversions. For more information, visit Facebook’s Data Policy.

• Facebook Custom Audiences & Conversion API: We may upload hashed information (such as your email address or phone number) to Facebook for the purpose of creating custom audiences and tracking conversions. This helps us deliver relevant ads to you and evaluate our marketing efforts. Facebook uses this information solely for services provided to us. For more details, refer to Facebook’s Data Policy.

Opt-out of targeted advertising:

• Facebook Ads Settings
• Google Ads Settings
• Or visit the Digital Advertising Alliance’s opt-out portal.

For California residents, you can opt-out by visiting https://flexfilmstore.com/pages/ccpa-opt-out.

Using Personal Information

We use your Personal Information to provide our services, including processing payments, shipping, and fulfilling orders, and keeping you informed about products, services, and offers.

Lawful Basis

If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with legal obligations;
• Legitimate interests that do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you request its deletion.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making, including profiling.

Our processor, Shopify, uses limited automated decision-making to prevent fraud. For example:

• Temporary denylist of IP addresses associated with failed transactions.
• Temporary denylist of credit cards associated with denylisted IP addresses.

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (CCPA).

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access, correct, or erase the Personal Information we hold about you. You can contact us to exercise these rights at sales@flexfilmplus.com.

CCPA

If you are a resident of California, you have the right to access, port, or delete your Personal Information. To exercise these rights, contact us at sales@flexfilmplus.com.

Cookies

We use cookies to improve your browsing experience. Cookies help our Site remember your preferences and track site usage. You can manage cookie settings via your browser or through services such as AllAboutCookies.

Do Not Track

We do not alter our data collection and use practices when we detect a Do Not Track signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Updates will be posted here, and we encourage you to review the policy regularly.

Contact Us

For more information about our privacy practices, please contact us by email at sales@flexfilmplus.com or by mail at:

RVP Films, Inc.
3805 County Road 41
Ranburne, AL 36273
United States

If you are not satisfied with our response to your complaint, you may contact your local data protection authority.