Hey, my name is Ralph and I'm with Flexfilm. And in this video, we're going to do a little experiment. I'm going to take a really, really good IR film, with absolutely no ceramic in it whatsoever, and we're going to add ceramic to it, right here in the video, and show you the difference that it can make. Okay, in this scene we're going to use this IR film and we're going to quickly see the Solar Spectrum Meter by EDTM, how much infrared radiation passes through this product. And, of course, we can also, by that number, determine how much is being blocked. And the number is going to be a 20. That means 20% is going through, so 80% is being blocked. By itself, this is an IR film that blocks 80% of the IR. And, by anybody's standard, this'll be a really, really, really, really, really, really good film.
So, we're going to move on to the heat box now, because a lot of the energy that's being blocked from this is being absorbed. So, we want to know what's happening to that energy. How is this window film managing the energy? This is what we're about to find out. I'm going to put this in the heat box, I'm going to turn the bulb on, and our heat sheet is going to be sensitive to heat, and it's going to turn colors as heat hits it. Now, I like this because it's going to have a pattern of how the heat hits it in different colors to show the intensity of the heat. So, this is an exact representation as if you were able to reach out, put your hand right here, and feel this for yourself.
I just want to point out something, it's very hot right here. The heat, you see, quickly turned colors because a lot of heat was coming through and radiating from this glass and it was affecting this. And, you were seeing how quickly heat was getting right here. And if that was you inside your car, you can see how the glass that has this film on it could actually become a heat source that you have to deal with.
This is where the fun begins. I'm basically going to introduce to you the value of ceramic, okay? All good ceramic films start out with a really good IR film first. But, just alone, an IR film just doesn't have what it takes to manage energy. After the energy is trapped in it, it just sort of shoots back out and causes this heat sheet to turn colors. But this is an example of a ceramic coating like we would use at Flexfilm. And I'm going to try to illustrate this in this video by putting this where it typically lives in the construction of a window film in our product, which is in the hard coat. So, in that case, I'm going to put it in front of the film. So, now I've got this 80% IR block film, coupled with a ceramic coating. And I want to show you what changes in how this product now can manage energy and keep it from going inside your car. Here we go. Let's go to the heat box. Now, because this is thicker, I can't really put it in the slot here necessary for us. I want to put it here in front of it, snug, equal. Now, I'm going to push the button and we're going to see what happens. Now, I'm probably going to sit here and talk a lot because it takes quite a while for energy to radiate from this glass, because energy is being absorbed into this glass, is coming through the 80% product, this absorbing. And then, the ceramic layer is actually putting the brakes on it. It's a very poor conductor. It holds it there and it releases it very, very slowly. And, let's say this is on your car, it's actually going to get trapped in the glass and it's going to keep things from heating up inside your car. And maybe your climate control system is going to work maybe half as much to keep the climate where you have the temperature set. Like, if you had it set at 72 or something. But, if I were to take this ceramic away... I want to do it real quick. Because we could sit here for two or three minutes. I want to take it away, I'm doing it with one hand, I would imagine that as soon as I get to here, it's probably done.
Now, that's the value of ceramic. You can't rely on IR alone. You have to have a coating technology coupled with that to slow the energy down. Without it, no slow down, it goes straight out. With it, now you're doing something with it. That's what separates the men from the boys. You got to get a good ceramic technology that'll slow that energy down, but you got to stop it first, then you got to slow it down. I hope this video has helped you. This is the value of ceramic.
Here's what I've got. I have two really good ceramic films at Flexfilm, I have the Panaflex and the Nanoflex. Here's what this film is going to do for you, and I want to explain a few benefits. Okay? First of all, it'll manage the heat really well. The energy that comes from the sun will absorb into this film and you see how long it holds it and keeps it from going inside your car. Our films are really, really good at doing that. Don't really worry about the transmission data because I know when the film absorbs the heat, it holds it right there. Also, if you're worried about fading color change, you don't have to worry about this film because there's no dye in it. This is a carbon based film. Carbon will not fade or change colors, unlike dye can do. Also, our film will stay on the glass. The reason we know this is we've been selling this film for over seven years, and we have a really good track record, we're not dealing with warranty claims. We're also backed by a global 500 company that manufacturers this product.
Here's what I want you to do next. I want you to go to flexfilmstore.com. You can buy this product right now. We will sell to anybody. You don't have to have a special license or be in a special group. And if you have an interest in putting this on your own car, we suggest that you locate a dealer, somebody you trust, that you know will do a good job. And either encourage them to buy the film from us on our website or buy it yourself and bring it to them. Either way, we want you to enjoy this film when you get it put on your car, and stay cool.