What is heat insulation and how it does it work in ceramic window tint?

Hey, my name is Ralph and I'm with Flexfilm. In this video, I'm going to talk about ceramic window film. Basically, ceramic is just heat insulation. Heat insulation is something in our window tint that's non-conductive and resists the conductive flow of heat. Imagine a simple sheet of copy paper. The sun's outside and it's right on your face. I can take this piece of paper and I can put it in between me and the sun and I can feel a huge difference to the amount of heat blasting my face. The reason I can feel a huge difference is because the piece of paper is a non-conductive material. A non-conductive material can slow down energy and heat is energy. I can slow it down from coming to the other side and hitting my face. So imagine me taking a simple roll of film, which has no heat insulation, and putting a layer of material in it that is non-conductive. That's the value that we bring to the table with ceramic. We have a non-conductive, transparent layer that slows down heat, just like the piece of paper would. If you want to increase the level of performance in ceramic window tint, like we have in our Nanoflex, we've just put more heat insulation in. Anyway, that's how ceramic works. It's heat insulation. And the more you have in it, the better it slows down heat. So if you're looking at Flexfilm and you want to see what value we bring to the table, we have Panaflex and we have Nanoflex. Our Panaflex is our medium level ceramic, and our Nanoflex is our high-end ceramic. In a nutshell, our Panaflex is like probably putting a couple of sheets of paper between you and the sun in a very beautiful, transparent appearance. The Nanoflex, if you really want the best and the most performance, it's almost like putting four sheets of paper in between you and the sun.