Hey, my name is Ralph and I'm with Flexfilm. In this video, we're gonna talk about selling window film but we're gonna talk about selling it with emotion versus explanation. See, a lot of you guys just think you can explain all of your window films away and sell it, and you may fool yourself and think that's working for you. And it probably does to some extent. You know, I've seen some people be actually very successful trying to explain all their window films.
I walked into a tint shop one time and there was a brand of window film and this particular brand has a lot of automotive choices. This particular window film business had all the choices and they had every single display in their showroom. Let's just say they had a 1ply dyed film, a 2ply dyed film, then they had a high performance film. Let's just say they had some more choices that were like two or three more between what I'm saying now and the ceramic. Then there was another one or two ceramics. There were six, seven, or eight display boards on the wall. And I was watching the owner of this window film business explain these window films to these customers. I was watching these customers just like lose their mind from being overwhelmed. They were getting confused and looking away. They were like "I'm just here to get my windows tinted. What's the difference between this film, this film and this film?" And the differences were really just superficial. The way the owner was explaining it, I didn't even understand it. I considered myself an entry level, marginal person that understands his business. I was more confused when I left than when I got there. I was thinking about how these poor customers felt. So that was explanation. That was the day I realized explanation is bombing out.
So, what's emotion? How do we sell window film with emotion? If you've got a heat lamp demonstration and you've got a product that either has heat insulation or doesn't then you could simply divide and conquer right here. This film has no heat insulation and puts your hand in front of it and it doesn't feel very good. Films that have heat insulation feel really good if it's a good quality product. Then you've got other products that may even feel better as they have more heat insulation. So, you basically tell customers, "Hey, all my window films are great. They're lifetime warranty. You won't even be able to tell the difference by the way they look, but the difference is in the performance or the value of the product. And I can quickly show you what that value is right here." Trying to sell window film based on emotion simply means that you demonstrate the value of your product with the heat lamp demonstration. It doesn't require a lot of talking. You can show people what your films are gonna do for them and how they're gonna slow down the heat right at the heat box.
Think about how you're gonna sell your window film. Are you gonna try to explain it away or use emotion to show it? Most people will be more successful and get the job done quicker and in such a way where your customers understand what they're buying without even having to talk. When you sell window film, try to use emotion. There is only one exception to the rule. If you're not gonna use a quality film or you're gonna use a a window film with no heat insulation, then try to explain it because this isn't going to work for you. I hope this helps.