Skip to content
  • Home
  • Automotive
    • Window Tint
      • Premium Ceramic
      • Ceramic
      • Carbon HP
      • Carbon
      • Premium Dyed
    • Pre-Cut Patterns
      • Ceramic
    • Paint Protection
      • FlexGuard
    • Samples
      • Ceramic
      • Carbon
      • Premium Dyed
    • Ceramic Coating
      • FlexCoat Spray
  • Architectural
    • Silver Reflective
    • Dual Reflective
    • Sputtered
    • Security
    • Anti-Graffiti
    • Specialty
  • Plotters
    • Plotters
      • 53" SC2 Film Cutter
      • 53" Titan 2 Film Cutter
      • 68" Titan 3 Film Cutter
      • Starter Kit
      • Subscription Renewal
  • Tools
    • Beginner Tools
    • Starter Tool Kit
    • Heat Box
    • Knives & Blades
    • Scrapers & Blades
    • Handled Squeegees
    • Squeegee Essentials
    • Hard Cards
    • Tube Squeegees
    • Installation Accessories
    • Measure / Mark & Trim
    • Sprayers & Accessories
    • Cleaning / Prep & Chemicals
    • Slitters & Accessories
    • Meters
    • PPF / Wraps / Vinyl & Graphics
  • Merchandise
    • Point of Sale
    • Displays
    • Banners
    • Apparel
  • About Us
    • Window Tint Benefits
    • Find An Installer
    • Rewards
    • Videos
    • FAQs
    • Warranty Information
    • Contact Us
  • Find An Installer
    Contact Us
    FAQ
    Videos
    Rewards
    Clearance
    Log in
  • Instagram
  • Facebook
  • YouTube
Cart
Subtotal
$0.00
Shipping, taxes, and discount codes calculated at checkout.
Your cart is currently empty.
Get it now, pay laterwith Shop Pay
Same Day Shippingon orders placed before 12:30PM CST*
Free Shippingon orders over $750*
  • Find An Installer
  • Contact Us
  • FAQ
  • Videos
  • Rewards
  • Clearance
Search
Flexfilm Flexfilm Flexfilm Flexfilm
Log in Search Cart
  • Home
  • Automotive
    Window Tint
    Premium Ceramic
    Ceramic
    Carbon HP
    Carbon
    Premium Dyed
    Pre-Cut Patterns
    Ceramic
    Paint Protection
    FlexGuard
    Samples
    Ceramic
    Carbon
    Premium Dyed
    Ceramic Coating
    FlexCoat Spray
  • Architectural
    • Silver Reflective
    • Dual Reflective
    • Sputtered
    • Security
    • Anti-Graffiti
    • Specialty
  • Plotters
    Plotters
    53" SC2 Film Cutter
    53" Titan 2 Film Cutter
    68" Titan 3 Film Cutter
    Software
    Starter Kit
    Subscription Renewal
  • Tools
    • Beginner Tools
    • Starter Tool Kit
    • Heat Box
    • Knives & Blades
    • Scrapers & Blades
    • Handled Squeegees
    • Squeegee Essentials
    • Hard Cards
    • Tube Squeegees
    • Installation Accessories
    • Measure / Mark & Trim
    • Sprayers & Accessories
    • Cleaning / Prep & Chemicals
    • Slitters & Accessories
    • Meters
    • PPF / Wraps / Vinyl & Graphics
  • Merchandise
    • Point of Sale
    • Displays
    • Banners
    • Apparel
  • About Us
  • More
    • Window Tint Benefits
    • Find An Installer
    • Rewards
    • Videos
    • FAQs
    • Warranty Information
    • Contact Us
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Home / Flexfilm News /
Oct 03, 2022

How to introduce ceramic window tint into your shop

 

Hey, my name is Ralph and I'm with Flexfilm. In this video, I'm gonna talk to you guys about how to introduce ceramic into your business.

There's still a lot of window tinters who do not use ceramic window film or they believe they cannot use ceramic window film because I quote, "Ain't nobody got no dang money around here." I talk to a lot of cool people that really believe there's no money in their area, therefore they're not gonna buy ceramic film because it usually costs more money for them and their customers. They believe they're in a market that will not support ceramic window tint, so they're not going to buy it. Instead, they buy something less expensive and they charge lesser prices. What happens is they're bringing in a lot of price shoppers with that model. Once you bring in a lot of price shoppers with that model, it's hard to bring in value shoppers with value-oriented products like ceramic window film.

Now, here's the problem. If you're starting a window tinting business and you only use an entry level product, like dyed tint or carbon tint, with low pricing and you back it up with good work, you're gonna make a lot of people happy. When you make 'em happy, they're gonna go tell their friends and family how wonderful you are and how great of a tinter you are. Naturally, they are going to bring you more business. Your phone's going to ring due to word of mouth. Now, you're going to be stuck in the cycle of doing a lot of price shopper work. You're gonna do tint jobs for probably around or under $200. People in your community are going to realize that you are a great price shopper tint shop. "He's gonna tint your car and do a wonderful job for $200."
Then you try to introduce ceramic window film into your business. You start trying to ask a bunch of price shoppers, will you be interested in ceramic window film? You're not using a heat box, and you tell 'em how much your price is. "Oh, ceramic film is $400." "Well, you've been charging me $200. No, I'm not interested." I'm going to put all this in perspective.

Pretend like you're with me right now and we can go to my hometown of Carrollton, Georgia. I'm going to take you to North Park Street. We're going to be right beside the Chevrolet dealership and across the street we're going to be looking at a pretty big used car lot. One thing I want to point out is people that go to the used car dealership typically have a problem with a job. They don't have a lot of income and maybe they've got less than perfect credit. Now, let's go to the Chevrolet dealership. The clientele typically have a better job situation, better credit, and a better income. There's a lot of transactions occuring on both lots. Let's go over here to the Chevrolet dealership. Let's get us a Corvette and drive it across the street to the used car dealership. Let's put it in the showroom. Let's invite every salesperson at the used car dealership to try to sell that Corvette. Well, here's what's gonna happen and I don't have a crystal ball, but I know how this works. I can come back in two weeks and guess what? That Corvette is still going to be sitting there. I'm going to ask every salesperson there, "Why is the Corvette still sitting here?" And you know what they're gonna tell me? "Ain't nobody got no dang money." And I'm gonna be like, "Are you sure about that? Because that's funny. I've been watching Corvettes fly off the lot across the street. Why can they sell Corvettes across the street? Why do people have money across the street but not right here?" That's where they'll sit there and scratch their head and go, "Well, I don't know. But we've been trying. Everybody's been telling us that they don't have that kind of money." Well, here's the answer to that question.

If you're a window tinter and all you're going to do is buy and use dyed window film and charge entry level prices, you will cater to price shoppers. Then one day you decide to bring in ceramic film. You start asking a bunch of price shoppers (that you've been spending months or years cultivating) to buy something like ceramic and pay double the money, what do you think you're going to say? I can tell you what you're gonna say. "Ain't nobody got no dang money." Maybe you've created this price shopper cycle accidently. You're just trying to get business, but you haven't realized how toxic the price shoppers can be when you bring too many in. If you're a good tinter and you do good work, you're going to make these guys happy. They're going to keep sending more and more price. You're gonna be bombarded with price shoppers and that's the business model that you're going create for yourself.

You can sell ceramic window film, you just have to bring it in early or strategically. You have to understand how it works. You need to understand heat insulation. What value does ceramic bring to the table? It slows down heat. How do we explain that to people? You don't, you show 'em. You use emotion. You don't use explanation to try to sell ceramic window tint. You'll chase people off and they won't understand it. You show 'em with a heat box, you show 'em with their hand. Because when you put their hand in front of something that's designed to slow down heat, you don't have to talk. The customer's hand does all the listening.


It's going to take some time for you to work on getting the value shoppers in and once you start getting them in and you start using this method of sales, they'll start telling their friends. The next thing you know, another ceramic tint job will trickle in and another. Maybe your phone will start ringing different. "Hey, you tinted my friend's car last week. I think you used ceramic. Could you tint my car with ceramic?" "Yes I can. Why don't you come down here and let us show you what it does and let's get you a tint job."

You've gotta change your mindset. If you're going to sit around like most window tinters and say, "Ain't nobody around here got no dang money" or you're going to wait for somebody to ask you, "Do you have ceramic?", you're going to struggle. Ceramic window film is going to help you work smarter, bring in more value shoppers, and best of all win.

That's what we at Flexfilm are ready to help you do. We're here to help you win and that's what we've been doing for over 10 years. On any sales floor, when you have Panaflex or Nanoflex, I guarantee you, we're gonna show you how to win.


Back to Flexfilm News

We What We Offer

Automotive Window Film | Flexfilm
Automotive Window Tint
Architectural Window Film | Flexfilm
Architectural Window Tint
Paint Protection Film | Flexfilm
Paint Protection Film
Plotters | Flexfilm
Plotters
Installation Tools | Flexfilm
Tools

What Our Customers Say

★★★★★

"I love Flexfilm. The customer service and products are amazing. I love that I can find almost any tool I need, in one place. Thanks Ralph and team."

Alexis Steele
Tint Factor, LLC
★★★★★

"As an installer I think it is a very high quality product and from my customers stand point they are extremely happy."

Craig Haney
Prestige Window Tinting
★★★★★

"Flexfilm is the best hands down for the prices and service. You can't find anything better out there...."

Sean Wahlberg
Kandy Wrapz
★★★★★

"Been using it for 2+ years and I love it shrinks like a dream and I have never had a problem with it at all."

Bradley Jones
The Tint Plug
★★★★★

"This company is great to work with, and the tint works amazing!"

Preston r
RAB Kustoms
★★★★★

"I have been using your film for almost 7 years now and never had a problem."

Zane Wilson
★★★★★

"Works great! Definitely a go to for me. As a newbie I have enjoyed how easy it is to work with."

Ryan Mclane
★★★★★

"I've used most of the industry leaders. I'm with Flexfilm now."

Terrance Garnto

See Flexfilm In Action

Ready to up your game?

At Flexfilm, we are familiar with what it takes to run a successful window tinting business. Because of this, we are able to anticipate the needs of our customers like no one else. We are dedicated to supporting and working with our customers to ensure their success.

Shop Now
Invalid password
Enter
Order Online

Browse our products online and checkout 24/7 anytime, anywhere.

Shop Online
Call To Order

Speak directly with a customer care agent to place your order during business hours.

Call Now
Get Rewarded

Earn points while you shop towards discounts and free products in our rewards program.

Learn More

Shipping

SAME DAY SHIPPING

Same day shipping with orders placed before 12:30PM CST.*

FREE SHIPPING

Free shipping on orders over $750.*

WEEKEND ORDERS

Orders placed after the cut off time on Friday on the weekend will ship out the following Monday.

SHIPPING MAP

View UPS Map

*See shipping policy for exclusions and details.

Customer Care

  • Contact Us
  • Frequently Asked Questions
  • Shop Pay
  • Automotive Film Price Sheet
  • Find An Installer
  • My Account
  • Register
  • Rewards Program
  • Rewards Dashboard
  • Videos
  • About Us

Policies

  • Shipping
  • Warranty Information
  • Returns & Refunds
  • Privacy Policy
  • Terms of Service
  • Opt-out

Contact us

Phone: (256) 748-8468

Email: sales@flexfilmplus.com

Hours: Mon - Fri | 8:00AM - 4:00PM CST

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Meta Pay
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Venmo
  • Visa

© 2023 Flexfilm | Owned by RVP Films, Inc.